By Colin 
Maisi returns with her new single ‘try’, released 10 October as part of her four-track EP u could be something. The alt-pop artist, producer and DJ blends glossy, forward-thinking production with deeply introspective lyricism, capturing the chaos and humour of being in your twenties.
‘try’ stands apart as one of Maisi’s most vulnerable releases yet. It explores self-sabotage, the fear of unrealised potential and the quiet wish for loved ones to believe in themselves. Written as an ode to those holding back their brilliance, it turns inner doubt into empathy. Her sound, which she calls “existential angst pop”, is both intimate and uplifting, offering listeners a safe space to recognise struggle and still find hope.
The song embodies that contrast perfectly. Built around shimmering electronic textures and Maisi’s emotive vocals, it feels both restrained and powerful. Beneath its reflective tone lies a spark of optimism that lingers long after the track ends. It connects with a generation learning to speak openly about mental health and self-worth, translating universal anxiety into something gentle and human.
An artist defining her moment
Maisi describes u could be something as her most honest work to date. She says the project captures exactly how she felt at the time of writing, blending existential reflection with raw expression. The result is a snapshot of an artist embracing self-awareness while continuing to push pop forward.
Her growing success on stage and online proves that her approach is resonating. This year she has supported artists including Chinchilla, Michael Aldag and piri & tommy, with upcoming dates alongside Mae Muller and Sophie and the Giants. Her vibrant live shows at nights such as Abbie McCarthy’s Good Karma Club and Honour Morrison’s Good Vibes Only have made her a must-see act within the UK’s alt-pop scene.
To celebrate the release of u could be something, Maisi is throwing a Cxnty School Disco event on 10 October. The club night, known for its chaotic energy and 2000s nostalgia, has become a sell-out success and even took over a stage at Truck Festival earlier this year. It is one more sign of her creative reach beyond music, curating experiences that unite fans around joy and identity.
Maisi also co-founded LOUD LDN, a community for women and non-binary artists reshaping London’s underground sound. Her presence both on and off stage continues to inspire, supported by a social following of more than 180,000 and viral moments such as her collaboration with piri on ‘Head’, which topped the TikTok charts in 2024.
With u could be something, Maisi has crafted a body of work that balances honesty with energy. ‘try’ leads the way, offering a message that feels both timely and timeless. It is the sound of an artist willing to be open, to be imperfect, and to keep moving forward.
You can follow Maisi over on Instagram and you can pre-save ‘try’ here.