By Colin 
Sarah-Ruth has released her debut single ‘Raspberry Jam’, an acoustic folk-pop track that began life as a playful TikTok challenge but grew into a more reflective and tender song. A follower suggested she write about raspberries, yet what emerged was a piece about home, not as a physical location but as the connections and feelings that define it. Bright ukulele melodies, clear vocals, and thoughtful lyrics set the tone for a track that is both whimsical and heartfelt.
The single also marks Sarah-Ruth’s first experience of studio recording. Balancing her work as a medical student with her songwriting, she has managed to carve out space for music in a demanding schedule. This dual commitment reflects the determination and passion behind her artistry, showing that ‘Raspberry Jam’ is the start of a journey that she has chosen to pursue with both creativity and resilience.
Promotion for the track has already shown her unique approach. Sarah-Ruth has combined her growing TikTok audience with in-person outreach, handing out jars of raspberry jam to music lovers in London and Cornwall. This light-hearted strategy has helped her build community, allowing listeners to connect with her music in both digital and physical spaces.
A charming introduction
The release has drawn support from several outlets. BBC Introducing presenter Daniel Pascoe described ‘Raspberry Jam’ as a “pretty ditty on a ukulele”, capturing its playful quality. Future Hits Radio, Vibe 107.6FM, and Radio Brockley have also given it airplay, expanding her reach beyond her immediate circles.
At just 20 years old, Sarah-Ruth is building her artistic identity with a sound that is nostalgic, summery, and rooted in storytelling. ‘Raspberry Jam’ introduces her as an artist capable of weaving small details into broader emotional themes. The track highlights her ability to turn a whimsical idea into something resonant and meaningful, bridging humour and sincerity.
As she prepares future releases, Sarah-Ruth has laid the foundation for a career that balances academic ambition with musical expression. Her blend of authenticity, creativity, and grassroots promotion makes her stand out in a crowded scene. By taking an unconventional path, combining medical studies, social media creativity, and direct audience engagement, she demonstrates that artistry can thrive even in unexpected circumstances.
Review
‘Raspberry Jam’ is a delightful debut from Sarah-Ruth, blending charm with emotional resonance. The track’s ukulele-led arrangement creates a breezy, nostalgic feel, while her vocals carry clarity and sincerity. What begins as a playful prompt evolves into a piece that lingers, using lightness to explore deeper themes of belonging and connection. The result is a single that feels both intimate and universal.
As a first release, ‘Raspberry Jam’ sets a strong foundation. It shows Sarah-Ruth’s potential to craft music that is thoughtful yet approachable, offering warmth without losing depth. The single balances whimsy with reflection, and while it plays to the familiar traditions of acoustic folk-pop, it carries a distinct personality that makes it memorable.
You can follow Sarah-Ruth over on Instagram.