By Colin 
Alex Blyth has never been one to tiptoe around the truth. With her new single ‘Pretty Privilege’, she rips into the glossy world of beauty standards and self-comparison, turning quiet insecurities into a defiant pop anthem. It’s raw, witty, and unashamedly honest, and it shows an artist who knows exactly what she wants to say.
The track wastes no time getting under your skin. “I hate retail therapy, it’ll be the death of me,” Alex sings, immediately cutting through the fake shine of consumer quick-fixes. What follows is a storm of frustration and vulnerability wrapped up in irresistible hooks. Behind the shimmer lies a sharp reminder of how toxic the endless pursuit of perfection can be.
A fearless statement
For Alex, ‘Pretty Privilege’ is more than just another single – it’s a release valve. “Body image and self-comparison is something a lot of people quietly struggle with. For me, ‘Pretty Privilege’ was a way to let out that frustration and to connect with anyone who has ever felt the same way,” she explains.
That honesty is the song’s beating heart. Rather than masking the subject, Alex speaks directly, refusing to dilute her message. The production is slick but never sterile, leaving space for her voice to carry the weight of every line.
Building a reputation on her own terms
Born in Reading and raised in Adelaide, Alex made the bold leap to London at 19 to chase her dream. Since then, her name has been popping up in all the right places. She’s already featured on BBC Radio 1’s Future Pop, landed a BBC Introducing Berkshire Track of the Year with ‘Wish I Knew’, and co-wrote ‘Fallout’, a song picked up by BMG and used on Love Island in 2023.
That mix of credibility and momentum is only growing stronger. With her debut EP Only Gets Better on the horizon, Alex is carving out her place in modern pop with music that’s both deeply personal and instantly accessible.
Review
‘Pretty Privilege’ begins with the striking lyric: “I hate retail therapy, it’ll be the death of me.” From there, Alex delivers lyrics that address body image and self-comparison directly, themes she has described as central to the song.
The track was created with an all-female writing and production team including Tragic Sasha and Lex Gibbon. The collaboration underlines the song’s focus on honesty and shared experience, tying its message to the process of how it was made.
Musically, the single sits firmly in polished pop, with a sound designed to carry Alex’s message clearly. Her voice is front and centre, delivering the words without hiding behind metaphor or distraction. The result is a track that reflects frustration and vulnerability while giving listeners something immediately accessible.
By approaching the subject directly, Alex has created a single that connects with a broad audience while rooted in her own perspective. It matches the themes outlined in her upcoming EP Only Gets Better, where personal storytelling is paired with pop production.
The stripped version of “Pretty Privilege” is out tonight. You can pre-save it here and follow Alex Blyth on Instagram.