MOA

London

MOA is a Swedish-born, London-based artist whose music moves between alt-pop, alternative rock, grunge, punk-edged guitars and stripped-back confession. Her songwriting centres on survival, identity, mental health, self-understanding and the tension between strength and vulnerability. After introducing herself with debut single ‘Reload’, she developed her sound through the EPs Beat and Home Is Where The Hurt Is, working with producer Al Groves and using personal experience as the foundation for direct, uncensored writing.