Alt-pop

Alt-pop is where pop’s catchy hooks meet the experimental edge of the underground. It takes the polished shine of mainstream hits and twists it with left-field sounds, unexpected lyrics, and bold production choices. The result is music that feels both familiar and fresh, walking the line between radio-friendly and boundary-pushing.

The genre is known for its variety. Some artists lean into electronic beats, others bring in indie guitars, and many borrow from R&B or hip hop. What ties alt-pop together is its refusal to play it safe. From Lana Del Rey’s cinematic cool to Lorde’s raw storytelling, alt-pop gives a platform to artists who want to bend the rules of pop without losing its wide appeal.

Alt-pop is more than a style, it is a mindset. It celebrates individuality, creativity, and emotion while still delivering unforgettable melodies. For fans who want something with pop’s sparkle but a little more bite, alt-pop offers the best of both worlds.

Some of our favourite Alt-pop artists include Ray Aggs, Elise Trouw, and Amunda.